There are some obvious differences. In the world of retail store replenishment the supply chain is pushing inventory from DC/Hubs to smaller locations against a plan, this is in contrast to the pull nature of replenishment for customer demand eg shipping from a DC for a collection in store for an online order. An efficient fulfilment supply chain needs to manage the stock across different types of location, find the best option to meet demand and then combine the chosen product items with additional services where appropriate. In the Telco industry that could mean provisioning of services, within the industrial sector it could be installation or kitting. The engine dealing with these demands also needs to cope with different tiered customer/supplier price lists, promotions and payment methods. A flexible, adaptable OMS delivering B2C capability can deal with all these areas within the same platform.
Let’s consider some examples
F&F are an $800m Korean-based retail group that operate under 4 main brands across multiple SE Asian regions. They approached GSOT for assistance with their OMS rollout after hearing about some of our other project successes in the local region.
Prior to implementation of Sterling OMS, F&F subsidiaries (or branches) placed orders for a new retail season manually, through a process that involved a huge product catalogue that was shared via a Microsoft Excel spreadsheet, with wholesale orders captured offline in a spreadsheet without any visibility of available supply. Stock could be available in central DCs while other products required manufacture by F&F or via relationships with OEM suppliers.
GSOT implemented Sterling OMS to automate this process. Supporting multiple catalogs and a stock pool segmented by region, brand and channel but able to flex when required. Now wholesale buyers can view the new season catalog online and place orders against a view of supply. We automated the process for placement of purchase orders on OEM suppliers and provided complete visibility across the fulfilment process from production through to fulfilment.